PDF Channel Conflict Case NWL- Managing Distributor Conflicts

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It can also be used to reflect on financial considerations in any Business Management training. It specifically handles Supply Chain Management as well as Channel conflict.

Channel Conflict, Cooperation and Competition

It can be used as a Mini-Case Study helping students use their imagination developing a Promotion Mix using inform, remind and persuade tasks. It also stresses the importance of a consistent Integrated Marketing Communications Strategy.

It specifically handles Sales Incentive and motivation issues. Legal Industry. Life Sciences. Native American. New Jersey. New York. Private Equity.

Product Liability. Project Finance.

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No Thanks Sign up now. Manufacturer dominating the Intermedia ries : The intermediaries such as the wholesaler, distributor, retailer, etc. And if the manufacturer makes any change in the price, product, marketing activity the same has to be implemented with an immediate effect thereby reflecting the huge dependence of intermediaries on the manufacturer.

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  6. If the manufacturer changes the promotional scheme of a product with the intention to cut the cost, the retailer may find it difficult to sell the product without any promotional scheme and hence the conflict arises. Lack of Communication : This is one of the major reasons that lead to the conflict among the channel partners.

    If any partner is not communicated about any changes on time will hamper the distribution process and will result in disparity. Managing the Channel Conflict In order to overcome the destructive channel conflict some solutions are listed below:. In Diplomacy, the partners in the conflict send one person from each side to resolve the conflict.