Guide Creating the Customer-Driven Academic Library

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Thanks for telling us about the problem. Return to Book Page. Academic libraries are going through what may be the most difficult period in their history. With more and more scholarly content available online and accessible almost anywhere, where does the traditional "brick and mortar" library fit in?

Creating the Customer‐driven Academic Library

In this book Jeannette Woodward attacks these and other pressing issues facing today's academic librarians. Her trailblazing strategie Academic libraries are going through what may be the most difficult period in their history. Her trailblazing strategies center on keeping the customer's point of view in focus at all times to help you Integrate technology to meet today's student and faculty needs Revaluate the role and function of library service desks Implement staffing strategies to match customer expectations Create new and effective promotional materials Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door.

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ISBN 13: 9780838908884

Published January 1st by American Library Association. More Details Other Editions 4. Friend Reviews.


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Creating the Customer-Driven Academic Library by Jeannette Woodward

This book is not yet featured on Listopia. Consequently, the discussions focus on finding ways to diminish or streamline reference by promoting tiered reference assistance, increasing online reference services, or possibly eliminating reference altogether in anticipation of a genuinely seamless online library environment. By contrast, the author makes a compelling case for providing public services in person and in physical library space. Eschewing the safe middle ground, Woodward takes a fresh approach which holds attention and aids us in looking anew at our libraries from the user's perspective.

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See All eLearning. See All Posters, Bookmarks, and Gifts. See All New and Noteworthy. View Cart 0. ALA Member:. Item Number:. Description Table of Contents About the Author Reviews Academic libraries are going through what may be the most difficult period in their history.

Her trailblazing strategies center on keeping the customer's point of view in focus at all times to help you Integrate technology to meet today's student and faculty needs Revaluate the role and function of library service desks Implement staffing strategies to match customer expectations Create new and effective promotional materials Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door.

Introduction 1. Reinventing the Academic Library 2. Transforming Spaces on Tight Budgets 6. Innovation at the Forefront 8. Evaluating Our Progress Index. Jeannette Woodward. Also of Interest:.