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Key Features Allows readers to deconstruct and understand how and why speeches affect voters: Offers methods for understanding how political speeches are constructed and targeted, as well as how to apply these methodologies to a variety of campaign oratories.

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Provides a comprehensive and entertaining explanation of the history of campaign debates in the United States: A historical description of the evolution of political campaign helps situate modern debates within the context of specific mass media strategies and tactics employed by campaigns. Reflects how changes in mass media have now influenced how campaigns communicate messages to voters: Explores the relationship between campaigns and mass media, with an emphasis on paid and free media, and addresses the contemporary intersection of campaign Web sites and blogs with campaign main messages, fundraising, manipulating news coverage and creating ads.

Introduction

Offers an insider's view of how campaigns work—and how news media coverage of campaigns works: The book is written with additional insights from the author's experiences as a political consultant and as a political analyst for news media. Presents contemporary examples that all readers will understand: Real-life case studies of debates from both state and national elections; all forms of campaign oratories; and mass mediated campaigns.

Joseph S.


  • Political Communication in American Campaigns by Joseph S. Tuman.
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How Social Media is Shaping Our Political Future - Victoria Bonney - TEDxDirigo

Apply Visit Give Navigation. Six ways the media influence elections Story by Andra Brichacek.

Political Communication

But can the media really alter the outcome of an election? Photo by Schaeffer Bonner. Bias, scripts and the polarization of America Research reveals that many major media outlets attract partisan audiences , which reflects political biases in their coverage. A picture is worth 1, words For most people, visuals carry an even more powerful impact than words on a page.

Photo by Karly DeWees. Media Studies.

Political Communication in American Campaigns

Public Relations. Advertising and Brand Responsibility Master's Program. Journalism Master's Program. Media Studies Master's Program. Media Studies PhD Program. Multimedia Journalism Master's Program.


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Strategic Communication Master's Program. Reflects how changes in mass media have now influenced how campaigns communicate messages to voters: Explores the relationship between campaigns and mass media, with an emphasis on paid and free media, and addresses the contemporary intersection of campaign Web sites and blogs with campaign main messages, fundraising, manipulating news coverage and creating ads.

The Great Divide: Campaign Media in the American Mind | American Academy of Arts and Sciences

Offers an insider's view of how campaigns work-and how news media coverage of campaigns works: The book is written with additional insights from the author's experiences as a political consultant and as a political analyst for news media. Presents contemporary examples that all readers will understand: Real-life case studies of debates from both state and national elections; all forms of campaign oratories; and mass mediated campaigns.

Joseph S.